Provide leadership, creative vision and art direction over a team consisting of designers, photographers, videographers and multimedia specialists. Develop and execute sophisticated, compelling and innovative visual communications strategies and deliverables. Oversee the creation of materials that lead to an improved understanding of company issues, enhanced public trust and behavioral changes that support company goals.
Provide direction and oversight to the Creative Services team on the design, production and delivery of a wide range of collateral materials for diverse audiences, ensuring they are consistent with the company’s brand guidelines, corporate identity and messaging and design standards. Projects include: print and broadcast advertising, brochures and other print collateral, Web design, trade shows and other special events, annual reports, multimedia presentations, internal and external publications and videos.
Partner with leadership across the company to develop and implement communication strategies. Provide: creative vision; management of projects, people, and budgets; staff mentoring; and quality control.
WORK
EXPERIENCE
CREATIVE SERVICES MNGR.
Idaho Power | Boise, ID
August 2011 – Present
OWNER / DESIGNER
Red Hot Graphic Design Boise, ID
June 2000 – Present
One woman design firm specializing in defining corporate identities and creating dynamic, powerfulprint collateral. Clients that desire high-impact design solutions to increase business seek out Red Hot. Diverse client portfolio with proven results.
Highly-requested and extremely diverse design talents focused on design and production of communication print projects for both internal- and external-facing audiences. Proven methods, best practices and current effective design trends are used to create ads, brochures, annual reports, bill inserts, fact sheets and FAQ sheets, newsletters, fliers, posters, trade show displays, educational displays, educational campaign support, art direct photography, video graphics support, web graphics support, catalogs, and more.
GRAPHIC DESIGNER
Idaho Power | Boise, ID
June 2007 – August 2011
One person design powerhouse responsible for leading and implementing design and production for allin-house marketing materials and product photography for national and international sales teams,customers and third-party dealer network. Expert at turning uninspiring subject matter into visuallycompelling sales materials, dealer catalogs, retail advertising, direct mail campaigns, newsletters, technical bulletins, trade show displays and materials, promotional items and field trial support.
ART DIRECTOR
Syngenta | Boise, ID
June 2003 – May 2007
GRAPHIC DESIGNER/
ACCOUNT EXECUTIVE
Advertising Works
Boise, ID
Feb. 2001 – May 2003
Flexible and adaptable with many client-facing responsibilities, from budget estimates and concept development to final production and print coordination. Diverse range of projects, including corporate identities, brochures and other collateral pieces, annual reports, direct mail, packaging, print advertising, outdoor advertising and signage.
GRAPHIC DESIGNER/
ILLUSTRATOR
The Columbian Newspaper
Vancouver, WA
March 1997 – July 2000
GRAPHIC DESIGNER/
PROJECT MANAGER
Chandler & Brooks
Olympia, WA
March 1995 – Dec. 1996
GRAPHIC DESIGNER/
PROJECT MANAGER
Monaghan & Company
Bellevue, WA
July 1992 – March 1995
Contributed to ongoing client satisfaction by creating effective advertisements. Daily requirements included meeting critical deadlines, prioritizing a large work load to maximize efficiency and working closely with cross-functional teams (other designers, advertising representatives, advertising assistants, editors and other departments within the company).
Managed and designed full project spectrum for a wide variety of clients. Key highlights include strategy and concept development, design, tactical implementation and process efficiency. Projects included identity design, print and outdoor advertising, collateral and fulfillment literature, website design,marketing materials and customer service.
Project lead and key team contributor for both local and large national clients. Go-to
for strategy and concept development; managed entire project process through final printing and wrap-up.